Burcu Peksevgen

Field of work

I am an associate professor in marketing and communication studies. I completed my Ph.D. in Journalism at Marmara University, Istanbul, Turkey, with a focus on popular culture and media. My doctoral thesis, "Popular Culture and  Hayat Magazine," delves into the emergence of American popular culture in Turkey through the analysis of the country's renowned magazine, Hayat.
I hold a DEA degree in Communication from Galatasaray University, where the language of instruction is French, and an MBA (without thesis) from Marmara Contemporary Science Foundation. I began my academic journey with a Bachelor's degree in Radio-Television & Cinema from Marmara University.
Throughout my career, I have demonstrated a commitment to both academic excellence and practical application. I have taught a wide range of undergraduate and graduate courses at Yeditepe University in Istanbul, Volda University College, and currently at the Western Norway University of Applied Sciences. The courses I thought span various subjects, including marketing, intercultural communication, communication theories, workplace communication, risk communication, branding and consumer psychology. My teaching philosophy emphasizes the importance of engaging students as active discoverers and constructors of their own knowledge. I believe in a holistic learning paradigm where each student is unique and requires tailored teaching strategies. This approach has enabled me to adapt my teaching methods to the size and dynamics of each class, ensuring that all students are motivated and engaged.
I contributed to the field with numerous publications in international refereed journals and books. I am curretly particularly interested in workplace communication. I have led and participated in many research projects, problematizing various issues related to media and communication from multiple theoretical and methodological perspectives.
Research Interests
My research interests are diverse and interdisciplinary, focusing on:
Workplace Communication
Democracy and Public Sphere
Popular Culture and Media
Strategic Communication and PR
Media Ethics and Globalization
Crisis Communication and Issue Management
Marketing and Branding
Intercultural Communication
Publications
Books:
Peksevgen, B. (2021). Presentation of Political Culture and News in Turkish Media. Frankfurt am Main: Peter Lang.
Peksevgen, B. (2020). Themes in Issues Risk and Crisis Communication: A Multi-Dimensional Perspective. Frankfurt am Main: Peter Lang.
Peksevgen, B. (2016). Popular Culture and Hayat Magazine. Istanbul: Libra Yayınevi.
Peksevgen, B., Kurultay, A. B. (2015). Those Caught on The Magnifier. Istanbul: Libra Yayınevi.
Peksevgen, B., Tuzun, S., Kurultay, A. B. (2014). From Theory to Practice: Media and Consumption. Istanbul: Libra Yay.

Book Chapters:
Peksevgen, B., Sivertsen, E., Halvorsen, J.A. (2020). "A New Habitats for Universities in Norway: Crisis in Democracy" in Issue Management and Risk Communication. Frankfurt am Main: Peter Lang.
Peksevgen, B. (2016). "Political Cartoons' Symbolic Lynching Power" in Perspectives in Communication Festschrift in Honor of Prof. Dr. Ayseli Usluata. Peter Lang Eds: Ayşe Binay Kurultay, Burcu Peksevgen.
Journal Articles:
Peksevgen, B. (2020). "Czechoslovakia Václav Havel and The Velvet Revolution in Cumhuriyet Newspaper". Global Media Journal Turkish Edition.
Peksevgen, B. (2016). "The Changing Press and Journalism in a Global World". Global Media Journal Turkish Edition.
Peksevgen, B., Binay Kurultay, A. (2013). "Use of Cartoons in Advertising: The Case of Piyale". Gazi University Communication Theory and Research Journal.
Peksevgen, B., Binay Kurultay, A. (2012). "Turkish Middle-Class Dream in Branded Gated Communities". Turkish Journal of Urban Studies.
Peksevgen, B. (2011). "Turban (Headscarf) News in Milliyet, Radikal, and Birgun Newspapers". Yeditepe University Journal of Communication Studies.
Peksevgen, B., Ülger, B. (2010). "Kumru ile Kumru Consumption and Satisfaction: A Trio of a Capitalist Society". Yeditepe University Journal of Communication Studies.
Published Proceedings:
Peksevgen, B., Kurultay, A. B. (2016). "Women Pioneers in Turkish Advertising Writing Women’s Life". Women’s Library and Information Center Foundation Istanbul.
Conference and Workshop Paper Presentations:
Peksevgen, B. (2020) "Discursive Legitimation in the News Discourse: The Case of Michaláková Family vs. Norwegian Childcare System" (Workshop, Prague, Czech Republic ).
Peksevgen, B. (2019). "East European Dissent Movement in the Turkish Newspapers: Velvet Revolution and Václav Havel". EU-Cost Workshop, Budapest, Hungary.
Peksevgen, B. (2018). "Pre-cold War Period (1945-1947) Eastern European Countries and Dissidents with Tanin Newspaper’s Perspective". EU-Cost Workshop, Belgrade, Serbia.
Peksevgen, B. (2018). "Cold War in Turkish Newspapers East European Dissidents in Turkish Newspapers During the Cold War Era". EU Cost Workshop, Vienna, Austria.
Peksevgen, B., Binay Kurultay, A. (2010). "Political Caricature’s Loss of Symbolic Lynching Power". Conference of Graphic Novels and Comics, Manchester Metropolitan University, Manchester, UK.
Peksevgen, B., Binay Kurultay, A. (2010). "Popularized Political Jargon in Advertisements". Popular Culture and World Politics Conference, Toronto, Canada.
Sabuncuoğlu, B. (2010). "Popular Culture and Hayat Magazine". Yeditepe University Anthropology Colloquium.
Academic Projects and Collaborations
I have actively participated in several prestigious international academic projects, including:
Cost Action Program: "Cold War and East European Dissidents in Turkish Newspapers"
Child Welfare in Media: Collaborative project with Prague Metropolitan University
Current Projects
The Effects of Informal Social Interactions in Project Team Building, Inclusion, and Team Success in International Companies This project aims to study the role of informal social interactions (ISI) on the development of organizational culture and psychology among project team members in full-time, hybrid, and remote work settings. The research will examine the impact of ISI on trust-building, working motivation, performance, and issues related to diversity and inclusion, ultimately aiming to enhance social capital and organizational success.
The Teacher's Communication Skills: A Pedagogical and Didactic Opportunity in the Multicultural Classrooms? This research project, funded with såkorn grant in 2023. The project aims to contribute to the development of a democratic, socially sustainable, and ethical society by enhancing the quality of teacher education at HVO. The study involves a qualitative analysis of how teachers perceive and develop their communication skills in multicultural classrooms, examining the use of cultural references and the challenges and opportunities of teaching about diversity and democracy. 
Awards and Honors
Fall 2023: Såkorn Grant
Fall 2021: FoU stipend
2013-2014: Yeditepe University Academic Evaluation Award
1997: AFS Full Scholarship
Professional Memberships
ECREA (European Communication Research and Education Association)
İLAD (Turkish Communication and Media Researchers Organization)