Field of work
My research interests include corporate social responsibility and moral emotions, corporate reputation, materialism, and consumer prosumption and co-creation. I apply both quantitative methods (e.g., survey, experiment) and qualitative approaches in my research.
Research projects:
- Leader for Work Package 1 in Releasing the power of user (Financed by NFR).
- Project manager for COSD - Drivers of public responses toward Coronavirus outbreak and implications of social dynamics (Financed by NFR).
- ØKB3132 Digitalization, conversion and change
- ØKB2121 International Marketing
- ØKB3128 International Strategy
- PHDINN906 Responsible innovation and regional industry development
- Corporate social responsibility and moral emotions
- Public responses toward the COVID-19 pandemic
- User involvement in innovation
- Corporate reputation
- Consumer materialism
- Consumer co-creation/prosumption
- Sustainability Research Group
- Drivers of public responses toward COVID-19 outbreak
- Release the power of users
- Risk in offshore operations (RISKOP)
- Managing complexity in petromaritime operations
Publications
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Role of Anticipated Emotions in the technology acceptance of digital health applications among elderly users – the case of Norway
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Elderly Consumers’ Reaction to an eHealth App: The Critical Role of Socio-Emotional Aspects of Technology Adoption
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Elderly Consumers’ Reaction to an eHealth App: The Critical Role of Socio-Emotional Aspects of Technology Adoption
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Humanizing Health Apps to Promote Usage among the Elderly Population
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Responses of the public towards the government in times of crisis