Field of work
English linguistics, applied linguistics, sociolinguistics, discourse analysis, inclusion in English language teaching
Responsibilities:
Course coordinator MGU/BEN 550 (MA thesis)
Course coordinator MGUEN 102
Course instructor MGU/BEN 503
Course instructor MGUEN 201
Research group leader: Discourses of Gender and Sexuality (DoGS)
Short CV
Ph.D. in English linguistics with a thesis on advertising language and gender (2005, Goethe University Frankfurt)
Completion of post-doc project (Habilitation) on language and European identity formation (2012, Goethe University Frankfurt)
Former professorships at universities in Bayreuth, Siegen, Mainz and Braunschweig
Full Professor of English as a Foreign Language at Western Norway University of Applied Sciences (since 2017)
Marie Curie Global Fellowship with a project on language and sexual normativity (2017-2020, Florida Atlantic University, USA)
General Editor of the Journal of Language and Sexuality (since 2010)
Courses taught
- English linguistics
- Linguistic research methods
- Applied linguistics
- Sociolinguistics
- Discourse Analysis
Research areas
- Language, gender and sexuality
- English in Europe; English as a lingua franca
- Politeness; compliments; intercultural communication
- Contrastive linguistics; English vs. other European languages
- Linguistic methods: critical discourse analysis; linguistic landscape analysis; corpus linguistics
- Advertising language; language in the media; language in pop music
- European language policy; language and national identity; language and Europeanisation
- Language and inclusion in ELT; linguistic representation in EFL teaching materials; schoolscapes; critical applied linguistics; language and normativity
- English grammar: relativisation, personal nouns, pronouns, names, grammatical gender, coordinative structures (binomials), proper names and their grammar
Research groups
- Info on projects and publications
- Discourses of Gender and Sexuality (DoGS)
- Analyzing and Assessing Linguistic Multicompetence (AALM)
- Journal of Language and Sexuality (General Editor)
- Gender & Language (Editorial Board Member)
- GLAD – Language, Gender and Sexualities/Revue sur le langage, le genre, les sexualités (Editorial Board Member)
- YLMP - Young Linguists’ Meeting in Poznan (Advisory Board Member)
- Lavender Languages and Linguistics Conference (Advisory Board Member)
- Language Teaching Research Quarterly (Editorial Board Member)
- Names: A Journal of Onomastics (Editorial Board Member)
- Journal of Language and Popular Culture (Editorial Board Member)
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Memberships: International Gender and Language Association [IGALA], American Name Society [ANS], DiscourseNet Association, Eurovision Research Network [ERN], International Network of Address Research [INAR], Gesellschaft für Angewandte Linguistik [GAL], International Association of Applied Linguistics [AILA], Early Language Learning Research Association [ELLRA]
- MGBEN550, English 3, module 4 - Master’s thesis, 24/25, subject responsible
- MGUEN102, English 1, module 1 - English language with didactics, 24/25, subject responsible
- MGUEN201, English 1, module 2 - English language, literature and culture with didactics 2, 24/25
- MGUEN503, English 3, module 3 - Diversities and Change in English language, literature, and culture , 24/25
- MGUEN550, English 3, module 4 - Master’s thesis, 24/25, subject responsible
Publications
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Take That, Westlife, and the Backstreet Boys: A Linguistic Analysis of the Discourses Surfacing in Boyband Names
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Motschenbacher, Heiko (2024): “Queer linguistics.” In: Nesi, Hilary & Milin, Petar (eds.): Encyclopaedia of Language and Linguistics. Amsterdam: Elsevier, [1–4].
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Contrasting a university's language policy with its linguistic landscape: a Norwegian case study
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Diversity and Representation in the ELT Classroom
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Linguistic Dimensions of Sexual Normativity: Corpus-Based Evidence