Field of work
Prof. Natalia Mæhle is doing teaching and research on digital innovations, crowdfunding, sustainability, food marketing, and consumer behaviour. Maehle is involved in several large research projects. She led two work packages in the COOLCROWD project (https://coolcrowd.no/en/) funded by the Research Council of Norway. The project addresses how crowdfunding can be used to support local climate change mitigation practices. Moreover, Dr. Maehle leads a Norwegian part of a large European research project on sustainable food consumption (SUSCHOICE project, supported by Horizon2020 ERA-NET CoFund SUSFOOD2, http://sites.les.univr.it/suschoice/) and a research project about crowdfunding in the cultural sector (CROWDCUL, https://crowdcul.org/).
Courses taught
- Commercialization and Financing of Technology and Innovations
- Innovation and Responsible Industry Development
Research areas
Digital innovation, sustainability, crowdfunding, cultural sector, food marketing, consumer behaviour
Research groups
Mohn Centre for Innovation and Regional Development
- INN525, Pre-project masterthesis, litterature review, research design and method (part-time), Fall 2024
Publications
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Sustainable business models for carbon sequestration in soils to enable food system transformation
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Developing sustainable business models (SBMs) for carbon farming in Norway – an analysis of national environmental laws and European carbon certification standards
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Crowdfunding of Climate Mitigation Measures in Agriculture: Developing a Sustainable Business Model Concept
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The relational forms of cultural-creative crowdfunding: A typology of practices through mapping platforms in Europe and Latin America
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Cultural Crowdfunding: Does Experience Matter?