ØKB2123 Corporate Strategy

Contents and structure

Students are introduced into the topic of corporate strategy based on a thorough understanding of what strategy means in the context of corporate management.  Further, students learn about key management analysis tools and whose application to real life scenarios by the means of case studies. Subsequently, corporate strategy is looked at from a regional, national and international perspective including the notion of innovation and the formation of competitive advantage.

Learning Outcome

Knowledge

The student:

• Has a broad knowledge about core themes of corporate strategy, related processes and theoretical underpinnings
• Understands strategic analysis tools in the context of case studies  and further examples
• Develops a critical understanding of strategy in the context of corporate management with the objective to improve strategic decision making
• Has the ability to develop managerial reports based on the above

Skills

The student: 

• Can evaluate presented information in a critical manner based on the information presented in the course
• Can apply strategic analysis tools and interpret the results of such analysis
• Can present the results of his/her work in a concise way to a larger audience
• Can connect local/regional/national corporate strategy topics to an international context

General Qualifications

The student:

• Has insights into relevant topics and issues in the context of corporate strategy
• Can apply relevant theoretical frame works to case studies and demonstrate an in-depth understanding of the results
• Can plan and execute relevant project work in a timely fashion in the context of a group project
• Can present and contextualize relevant information, theories and issues of the corporate strategy domain (oral and written)
• Can discuss relevant information and topics with peers as part of the course.
• Can connect the concept of innovation to corporate strategy and business success

Entry requirements

None

Recommended previous knowledge

Based on the students have passed BØA112 Organizational theory, BØA116 Marketing and BØA113 Introduction to Business Economics and Accounting.

Teaching methods

Lectures and seminars

Compulsory learning activities

Oral presentations in groups

Assessment

Project Assignement in groups, 60%

Individual written exam , 4 hours, 40%

Grade scale A-F

Examination support material

Project - All printed and written study aids may be used

Written exam  - Dictionary

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