ØKB2121 International marketing
Course description for academic year 2022/2023
Contents and structure
International marketing requires an interaction between firms and people of different nationalities and cultures. Major topics include the role of culture in a global context, international opportunity assessment, foreign market entry, international marketing communication, international distribution channel decisions, and international product development & pricing.
Learning Outcome
Knowledge
The Student
- has knowledge about external factors, for example, cultural, ethical, political, and economic factors that influence the work in international marketing.
- can explain concepts and theories on selection of the target market and global market entry strategies.
- can explain concepts and theories on global product strategies, global communication strategies, global pricing, and global logistics and distribution.
- has knowledge about sources of secondary data on international markets.
- has knowledge about usage of terminology in the academic field of international marketing.
Skills
The Student :
- can analyze business cases based on knowledge and theories in international marketing.
- can critically analyze a firms activities in international marketing.
- can develop global market entry strategies, global product strategies, global pricing strategies, global communication and distribution strategies.
General Qualifications
The Student :
- has understood theories and models in such a critical and reflected way that she/he understands challenges and dilemmas in international marketing.
- has acquired an academic competence to participate actively in discussions about issues on international markets.
Entry requirements
None
Recommended previous knowledge
BØA116 Marketing or similar
Teaching methods
Blended learning model. A combination of physical and online tasks.
Compulsory learning activities
Presentation of case analysis in group
Assessment
Groupassignment 100%.
The group should consist of 2-3 people in groups.
Character scale A-F.
Examination support material
All printed and written study aids may be used
More about examination support material