INN518 Commercialisation and financing of technology and innovations

Contents and structure

The course aims to give holistic and cross-disciplinary knowledge on commercializing and financing innovations. The course has three parts: 1) business economics and finance, 2) marketing, 3) business models and innovation methodologies.

In part 1), we cover basic economic principles and methods. Students get knowledge on issues and methods related to investments, financing and financial questions that are particularly relevant to start-ups. 

In part 2), the students acquire basic knowledge of consumers (Business-to-Consumer (B2C) marketing) and industrial customers (Business-to-Business (B2B) marketing). This part of the course focuses on buyer behaviour and decision-making processes that have consequences for marketing strategies, in both B2C and B2B. In addition, there will be a focus on the development of marketing strategies that use sustainability as a competitive advantage.

In part 3), the students get an introduction to business models (including sustainable business models). Here we focus on understanding and using different tools for developing business models. We also give and introduction to a user-oriented and prototype-driven innovation method and tool, aiming to develop new technology, new products, and business models. This method is fundamentally cross-disciplinary, and connects knowledge about users/customers, technology and finance, making it an efficient and effective tool for problem solving.

The course aims to provide updated knowledge as well as to address practical implications. We invite guest lecturers from tech companies, investor milieu and engineering to tell about their experiences and strategies for commercializing and financing technology and innovations.

Learning Outcome

Knowledge:

The student has in-depth knowledge about:

• marketing of innovations in Business-to-Consumer (B2C) and Business-to-Business (B2B) markets
• business models for innovations (including sustainable business models) and different tools for developing business models
• fundamental economic and financial concepts, methods, and terminology
• knowledge of how start-ups can be financed

Skills:

The student can:

• identify relevant marketing strategies aimed towards Business-to-Consumer (B2C) and Business-to-Business (B2B) markets
• critically assess existing business models
• apply different tools for developing business models (including sustainable business models)
• conduct basic financial analysis, based on accounting information and other relevant data

General competence:

The student:

• can analyse and make independent judgements on strategic choices related to commercializing and financing of technology and innovations
• has knowledge about different users/customers and their buying behaviour and can develop relevant marketing strategies
• has cross-disciplinary understanding about commercialization and financing of technology and innovations and can apply relevant tools and methods in the commercialization process

Entry requirements

The same as for the Master’s degree.

Teaching methods

The teaching combines lectures, guest lectures (tech companies, investors, and engineers), cross-disciplinary group assignments, student active seminars, practical assignments and student presentations. Students are expected to take an active role in the classroom, and especially during the seminars, by asking questions, making presentations, participating in discussions, as well as demonstrating their critical thinking. Students will also work in groups on the assignments based on the innovation tools.

Compulsory learning activities

These compulsory course requirements must be approved before the student can take the exam.

Course requirements:

- Oral presentation (in groups) of the case assignment linked to part 2 (marketing)

- Oral presentation (in groups) of the practical assignment based on innovation methods and tools

Approved requirements are valid in the semester of the exam, and the consecutive 3 semesters.

Assessment

• Written group assignment in marketing (40%)
• Individual written exam in business economics and finance, 3 hours (60%)

Grading A-F, F is failed.

Examination support material

Standard, non-programmable calculator

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