OR6-1005 Strategy

Contents and structure

Course content and structure

The course will discuss and focus on the following themes:

• What is corporate strategy?
• Vision, business ideas, goals
• Value creation
• Sustainability in business
• Competetive advantage
• Competition and collaboration
• Internal environment analysis
• External environment analysis
• Choice of strategy
• Implementation of strategy

Learning Outcome

Learning outcomes

Knowledge:

On completion of the course, the students should be able to:

• gain knowledge of generic strategies
• gain knowledge of strategic processes from a management perspective

Skills:

Upon completion, the students should be able to:

• use key strategic tools, and consequently be able to make and reflect upon informed analyses and choices
• Implement strategic analyses for corporate entities with focus on market factors and companies' internal resources.

General competency:

Upon completion, the students should be able to:

• understand how strategies can help achieve goals of value creation, efficiency and profitability
• carry out strategic market and resource analyses
• understand the theories underlying the strategic Tools

Entry requirements

None

Recommended previous knowledge

BØA 112 Organisasjon og ledelse

BØA 116 Markedsføring

Teaching methods

Teaching and learning:

In-class lectures, seminars, case studies in groups.

Compulsory learning activities

One written assignment i groups.

Must be passed in order to be registered for the exam.

Assessment

5 hours written school exam.

Letter grade A-F

Examination support material

None

More about examination support material