NVB012 Digital communication and marketing

Contents and structure

• Do you want to become more professional in communication and marketing?
• Do you want professional understanding within marketing and communications?

This course will provide students with knowledge of the theories, information and assessments that form the basis when organizations design their communication strategies and especially digital communication strategies. Students will learn to analyze possible communications channels and use models and tools to plan and carry out communication activities. The course aims to enable students to master professional tools in a modern and digital world, and reflect critically on current and future challenges for communication from businesses that compete regionally, nationally and globally.

Learning Outcome

Knowledge

The student has:

• knowledge of key topics, theories, issues, processes, tools and methods related to how organizations;

  • plans, organizes and controls its marketing and communication
  • analyzes the market and communication channels
  • find target groups and position themselves
  • can adapt and use different competitive tools
• knowledge of current and emerging research and issues that are relevant to the subject

Skills

The student can:

• analyze and discuss practical issues in the light of theories and models in the subject and can justify their choices
• be able to find, evaluate and refer to relevant information and subject matter and present this in the light of an issue within digital communication and marketing

General competence

Students:

• can convey and discuss theory, models and analyzes both in writing and orally
• can make independent reflections on ethical, environmental and legal challenges related to key issues in communication and marketing

Entry requirements

None

Recommended previous knowledge

Marketing

Teaching methods

Three weekend meetings with lectures and work with practice tasks. Online meetings between the physical gatherings.

Compulsory learning activities

Two work requirements: one multiple-choice test and one written assignment in groups.

Assessment

Home exam over 10 days either alone or in groups of 2 - 3 students - 100%

Grade scale A - F, where F is failed

Examination support material

All printed and written aid is allowed

More about examination support material