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RE6-2004 Reputation & Corporate Communication

Course description for academic year 2023/2024

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Contents and structure

Content:

  • Concepts: Reputation, identiy, image, strategic communication
  • Build and communicate organizaional reputation
  • Evaluate organizational identity & reputation
  • Reputation & Sustainability and Corporate Social Responsibility (CSR)
  • The impact of crisis on organizational reputation
  • Communication strategy and corporate communication planning
  • Communicating Sustainability and Corporate Social Responsibility (CSR)
  • Crisis communication
  • Employee communication

Learning Outcome

Knowledge

  • Knowledge about theoretical methods applied in building, communicating and measuring organizational reputation.
  • Knowledge about theoretical concepts, tools and processes applied in corporate communication.

Skills

  • Conduct a analysis of the organizational reputation.
  • Develop strategies and plans for corporate communication based on the strategic analysis of reputation.

General competencies

  • Identify and handle organizational relations and stakeholders in order to build and maintain organizational reputation.
  • Ability to understand the big picture and the strategic approach needed when building and maintaining a strong and favorable reputation.
  • Learn that corporate comminication is a strategic task to be positioned on the organization's strategic management level and include communication activity to all of the organisations stakeholders, internal and external.

Entry requirements

OR6-1005 Strategi

Recommended previous knowledge

BØA116 Marknadsføring

Teaching methods

Lectures, team work.

Compulsory learning activities

One mandatory hand-in in groups. Individual work must be accepted by the professor in charge.

Passed/not passed.

Students must pass the hand-in to be registered for the exam.

Assessment

4 days group exam.

To be submitted in groups. Individual exams must be accepted by the professor in charge.

Evaluation: A-F

Examination support material

All legal ressources accepted.

More about examination support material