ØKB2123 Corporate Strategy

Contents and structure

A successful strategy plays a crucial role for company's survival and future development. In this course, students are introduced to different areas of strategy such as strategic positioning, making strategic choices and implementation of strategy. Students build their competences based on theoretical frameworks and analytical tools, as well as application of these on real life cases.

Learning Outcome

Knowledge

The student:

• Has a broad knowledge about core themes of corporate strategy, related processes and theoretical underpinnings
• Understands strategic analysis tools in the context of case studies and further examples
• Develops a critical understanding of strategy in the context of corporate management with the objective to improve strategic decision making
• Has the ability to develop managerial reports based on the above

Skills

The student:

• Can evaluate presented information in a critical manner based on the information presented in the course
• Can apply strategic analysis tools and interpret the results of such analysis
• Can present the results of his/her work in a concise way to a larger audience
• Can connect local/regional/national corporate strategy topics to an international context

General skills

The student:

• Can understand, communicate and discuss strategic concepts, challenges, choices and consequences.
• Can develop an analytical and reflective approach in making strategic decisions.

Entry requirements

None

Recommended previous knowledge

BØA112 Organizational theory, BØA116 Marketing and BØA113 Introduction to Business Economics and Accounting or similar courses

Teaching methods

Lectures and seminars

Compulsory learning activities

One oral presentation in groups of 3 to 4 students

Assessment

Project assignment - individual assignment or in groups of up to 4 people, 40%

Written digital school exam, 4 hours, 60%

Grade scale A - F

Examination support material

Project assignement - All aids are permitted

School Exam - All physical printed and written study aids

More about examination support material