Study plan - Tourism, Marketing & Management, one-year programme

The program covers fundamental subjects within the fields of tourism, marketing, and management. The subjects will provide general theoretical knowledge and tools that can be useful in practical working life.

The program will be suitable for students with general university admission certification or relevant work experience who want a basic introduction to tourism, marketing, and organizational theory. It can also be relevant for bachelor's degree candidates or others with education from colleges or universities who want a supplementary study in tourism, marketing, and management.

The one-year program will also be very suitable for those who do not initially want a degree but need basic knowledge in tourism, marketing, and management in a professional context.

The program corresponds to the first year of the bachelor's degree in tourism, marketing, and management, and provides a basis for admission to continue into the bachelor's program.

Learning outcomes

Knowledge

The student has:

• Broad knowledge of the industry structure in tourism and basic concepts in the tourism industry.
• Broad knowledge of the characteristics of the core industries in the tourism product and special interest tourism, experiences and storytelling.
• Basic knowledge of organization and management, personnel management, business law, marketing, and business economics.
• Basic knowledge of research and development work in tourism.

Skills

The student can:

• Develop themed experiences and stories, i.e., product development.
• Be a middle manager and perform tasks in personnel management.
• Work together with others in groups, be able to communicate subject matter in writing and orally, and be able to exchange viewpoints and experiences, thereby contributing to developing best practices.
• Set up a budget for a company/organization and conduct business economic analyses.
• Find and assess relevant legislation that applies at any given time in an organization and a company.
• Find, assess, and refer to information and subject matter and present it in a way that addresses an issue.
• Reflect on their own professional practice and adjust it under guidance.
• Master professional tools, techniques, and forms of expression for communicating experiences and operating a service company.

General competence

The student can:

• Use the knowledge, methods, and tools they have acquired in a critical way.
• Reflect on what is best practice.
• Be familiar with new thinking and innovation processes.
• Be aware of various challenges in service production and service.
• Communicate central subject matter such as theory, issues, and solutions both in writing and orally and other relev

Content

This year, most of the teaching and learning will take place at the Sogndal campus, Western Norway University of Applied Sciences, with the exception of excursions, study trips, and company visits. A small part of the teaching will be conducted digitally.

The one-year program is identical to the first year of the Bachelor's degree in Tourism, Marketing, and Management.

Teaching

Lecture, group work, fieldwork, observation, practical training, independent and practical exercises, various digital learning forms such as Teams, etc.

There are mandatory coursework requirements in all subjects that the student must pass in order to be allowed to take the exam (see detailed description in each subject).

Assessment

School exams, home exams. Both individiually and in groups.

Internationalization

If the student will continue to the bachelor program there will be an opportunity to go abroad the third semester.