Study plan - Bachelor in Tourism, Marketing & Management

Autumn 2024

Tourism is an industry that is constantly growing on the global stage and the study program will provide the opportunity to manage businesses within transportation, accommodation, attractions, activity and experience-based, and/or to work within marketing and sales in the tourism industry. The study program prepares you to work with your own entrepreneurial activity and innovation development.The study program will give the student a broad competence platform to work within the tourism industry, as a professional or consultant in private business, the public sector and other organisations. The students will be able to work as managers and in the private and public sector.

Learning outcomes

Knowledge

The candidate has/can:

• broad knowledge of key themes within tourism and experiences, theories, issues, processes, tools and methods within the subject area.

• broad knowledge in research and development work within tourism.

• broad knowledge of tourism's history, traditions, nature and place in society.

• broad knowledge of the development and operation of the core industries in tourism and especially of nature- and culture-based experiences, attractions and events

• broad knowledge of tools for green destination development

• broad knowledge of social responsibility and sustainable development of tourism businesses and destinations • broad knowledge of special interest tourism

• broad knowledge of events and the effects of events in a region.

• broad knowledge of international management and strategy in tourism enterprises

• broad knowledge of tenancy and cultural diversity.

• broad knowledge of marketing. Various tools, methods and techniques linked to marketing in practice.

• basic theory within business economics, statistics, method, business law, organizational theory and personnel training.

• know about research and development work in the field of tourism.

• use broad and up-to-date knowledge of relevant theories and methods

• broad knowledge of micro-level decisions within private and public organizations with the aim of coordinating the use of scarce resources to achieve the organisation's goals

• broad knowledge of how products and services can be developed and marketed

Skills

he candidate can:

Use research and work on practical and theoretical issues that they may encounter in working life.
Planning and implementing own projects within tourism, marketing and international management.
Work together with other in groups, be able to convey subject material in writing and orally and be able to exchange points of view and experiences, and thus contribute to the development of good practice
Use knowledge to solve problems and tasks in the tourism industry, both cognitively, creatively and practically.
Obtain, analyze and present relevant information and present this in such a way that it addresses a problem.
Use basic knowledge of concepts and challenges linked to travel and tourism
See the various subject areas in context, so that they can use knowledge and skills from several courses on a specific problem
Contribute to development and to promote the company's ability to innovate processes within the development of tourism
Establish own business and/or manage organizations in the tourism and public sector
Develop new and innovative tourism products

General competence

The candidate:

Can reflect on what is best practice in the tourism industry.
Has professional insight and analytical skills to work both independently but also to be able to apply knowledge through collaboration.
Can plan and carry out varied work tasks and projects extended over time, both individually and as a participant in a group, and in line with ethical requirements and guidelines.
Can use the knowledge, methods and tools they acquire in a critical way and solve relevant problems in the tourism industry.
Know about innovation and innovation processes.
Can convey central subject material such as theory, problems and solutions both in writing and orally and other relevant forms of expression within the subject area and through this contribute to the development of good practice.

Content

The bachelor's degree in tourism management is a three-year study program that gives the bachelor's degree in tourism management. The study is 180 credits.

The study program includes subjects in tourism, marketing, international management and economics as well as practicical placement. The study will give the student a broad competence platform to work within the tourism industry, as a professional or consultant in private business, the public sector and other organisations.

The students will be able to work as a manager in both the private and public sector.More specifically, the study program can qualify the student to manage companies within transportation, accommodation, attractions, activity companies, museums and other experience-based companies as well as qualify to become a teacher in the field of tourism/marketing.

The courses within tourism builds on each other and the focus is always on what is relevant to the tourism industry and working life today.In the third semester, students can choose between a stay abroad at an approved university/college, or follow the original semester. The study plan is revised once a year, subject to changes both in the sequence of courses and course offerings.

Practice

It is observation of practical placement and issues around that in RE6-1005 Service & Hospitality. Further it is preparation for practical placement in RE6-2013 Introduction to practical placement in the tourism industry.

Practical placement in a tourism business in RE6-2006 Practical placement in the tourism industry.

Assigment regarding pracitcal placement in RE6-2005 Event Management 1.

Teaching

The teaching methods offer lectures, seminars, working groups, exercises, assignments and case work. Problem-based learning with an emphasis on tasks that are current and relevant is central to the study program.

In the course, emphasis is placed on teaching the students to work independently both with individual work and group work. A large element of self-study is necessary.In order to follow lessons and take exams in the course, students must have their own laptop with standard software.The study program also includes practical placement both in subjects Re6-2006 and Re6-2007 as ell as Re6-2013 and Re6-1005