Research group in marketing, tourism and innovation, HVL
Selected publications
-
Traditional Food Vendor-Producer Innovation Capabilities
-
Brand Experience in the ski industry: Does environmental concern matter?
-
Merkevareinnovasjon som eit ruralt konkurransefortrinn
-
Exploring the relationship between active learning, student well-being, and student performance satisfaction: A student engagement perspective
-
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective